Few would dispute that Twitter is the most successful social medium around. It has over 500 million active users as of 2012, generating over 340 million tweets and handling over 1.6 billion search queries per day. The microblogging application, which enables anyone with Internet access to issue short public messages has enjoyed stunning growth that has dwarfed other digital phenomenon such as Facebook. An increasing number of companies are employing Twitter to communicate and bond with customers and employees, and an account is seeming a necessity in the digital age.
Posting on the internet is now the modern PR. As well as the social interaction twitter provides, its uses extend into business and politics. Trends are a great way of keeping up to date with current affirs, and provide a great way of gaining and sharing information. However, 140 characters is a very small quantity for such communication.
Safety and privacy are cope with well by Twitter. Cyberstalking victims can indeed use it and feel safe and secure by using some of Twitter’s privacy settings. For example, you can confirm the people that follow you, and you select who you follow, allowing you to manage your social circles.
Who owns what on Twitter is currently an issue that is the focus of a battle Twitter is waging with a New York State judge. Twitter says that it makes it clear in its terms of services that users own their content, and all that personal information. The court says Twitter does, and should hand them over when subpoenaed.
Something like Twitter is definitely here to stay. This micro-announcement service does serve two needs: to post updates with low overhead and to follow a concise stream of updates. Thus, it has become necessary not only to individuals but also companies. It is not just social media, but an essential resource: a way to keep in touch with what is happening locally, nationally and internationally.