The Internet is quickly becoming the home of creative
projects. It’s a place where we can
publish what we create with the click of a button without having to convince a
third party that our work deserves to be seen by the rest of the world. However, this has caused some debate among
the involved industries that this new method of creative enterprise is
damaging, that it is encouraging a lack of quality. While in some cases this is true, there are
some projects that just could not be as innovative if they were not online.
One such project is The Lizzie Bennet Diaries,
produced by Hank Green (of Vlogbrothers Youtube fame) and Bernie Su. It’s an adaptation of Jane Austen’s Pride
and Prejudice but completely contemporary, as it takes a vlog format on
Youtube. Twice a week Lizzie Bennet
regales her viewers with the dramas of her and her sisters Jane and Lydia, her
best friend Charlotte Lu, and their romantic entanglements with Bing Lee, George Wickham, and of course William
Darcy. What’s wonderful about this
project is how innovatively it uses social media to involve the audience. Each character has their own Twitter account
so that you can watch the events of the novel, (although slightly twisted for
modern times, I don’t think Wickham made a sex tape with Lydia and threatens to
put it online in the 1813 version) Jane has a fashion Tumblr blog so you can
see what she’s up to when she goes to LA, Lydia starts her own vlog channel by
filming on her iPhone. The world is so
completely immersive that some viewers do not even realise that it is an
adaptation of one of the world’s most famous novels and think that it is
documenting the real events of real people.
The Internet is providing a platform for creativity, and
creativity with quality, whether people like it or not. There’s teenage girls getting hired by Lady
Gaga because they have posted fan art online, there’s amateur dramatic musicals
getting millions of views for their clips on Youtube. If you’re creative, whether you’re an actor,
an artist, musician, writer … the Internet is where everything is
happening. Creative industries are
evolving, and there’s no point in whining and moaning about how the Internet is
taking business away because in the end no one can stop it, the only thing they
can do is go along for the ride and try to use it the way everyone else is.
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